Level up your membership business
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Who am I?
Hi, My name is Laurie!
I've worked as a Sales Associate at several Spas (in Colorado) and then up ended managing Spas in Arizona, and as a manager, I was able to lead my sales' teams to be great at selling memberships!
Upon implementing my methods, the spas I managed were ranked #1 in membership conversion in Arizona and #3 in the U.S. for the specific spas I managed for the franchise I represented. With the systems I used to accomplish this, I can teach you to do it too!
From studying sales and selling over the last couple decades, I realized that even though I was a good leader and had happy employees for the spas I managed, my forte is training a team to sell Memberships. When managing each location, we consistently gained new members every week and every month. At a time when many spas and other membership-based franchises were struggling to stay ahead of attrition in this market, I was able to develop a team of consistently high performers. Not only did I earn really nice quarterly bonuses, I won our annual all-expense paid trips to Cabo, Mexico during the years I worked for these spas.
I believe in this business model
The membership-based business model relies on customers loving what products and services these companies offer so much that they're willing to commit to paying for it every month in order to enjoy reduced rates and other perks. And because this industry is constantly adding more choices, options, and competitors, all membership businesses need a good sales team working for them – whether it’s selling Massage, Hair Removal, Lash Extensions, Tanning, Chiropractic, Skin Care, Red Light Therapy, Fitness, Yoga Pilates / Stretch studios, Hot / Cold Therapy wellness centers Weight Loss centers, Float Spas, etc. etc.
More and more choices will continue to be added to the economy, so there's no better time to rise above the competition and learn the necessary skills to train your team of sales associates in how to successfully close deals on membership sales and then how to retain those members long after the terms of the membership contract have ended.
can be avoided with the right kind of training.I developed a winning formula, and I'd love to share these time-tSub-Headlineested strategies with you too!
Every membership-based business has the same opportunity to be great!
One of the best things to happen if you're an Owner or Manager of one of these types of businesses is for a person to either walk in and ask about your membership OR finish with their service and come up to the checkout and say: "Tell me about your membership program. I want to sign up". But that doesn't happen very often. So that means you need a good team of salespeople to close those memberships sales. But did you know there are very specific things that can be done before a prospect even comes in for their first service at your business that will "up the ante" for them wanting to sign up with a membership? And the system that I developed because of studying sales and interpersonal relationships is the key to potentially closing more sales - FASTER! When I say FASTER, it means that your team can be trained to sell in a way that helps your business stays ahead of all the membership cancellations coming in - it happens - it's the nature of this type of business. But never do you want to be in the position that you're losing members faster than you're gaining them. That's a stressful situation that can be avoided with the right kind of training.
I developed a winning formula, and I'd love to share these time-tested strategies with you too!
Let's get started
Learn the 5 GAME-CHANGING STEPS I used to train my team in order to make us leaders in our franchise.
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