The Blog
Beyond the Semi-Annual Corporate Visit: Digital Training That Actually Sticks
By: Laurie Fries Published on: 08/12/2025Most spa and wellness owners know sales training is important—but the way it’s delivered often sets their team up for failure. The typical approach? Bring in a consultant once a year for a big “sales day,” hand out a binder of scripts, and expect lasting change.
From Fear to Confidence: Helping Staff Overcome Sales Anxiety
By: Laurie Fries Published on: 26/11/2025For employees who entered the spa and wellness field to help people relax and feel better, the idea of “selling” can feel like the opposite of what they signed up for.
What Your Front Desk Staff Wishes You’d Teach Them About Membership Sales
By: Laurie Fries Published on: 17/11/2025Your front desk team is the heartbeat of your spa. They greet clients, answer phones, schedule appointments, and handle everything from billing questions to late arrivals. Yet when it comes to membership sales— many front desk employees feel unprepared, unsupported, and overwhelmed.
Great Teams Don’t Happen by Accident — They’re Built with Intentionst
By: Laurie Fries Published on: 01/07/2025Strong front desk and sales teams don’t happen by chance—they’re intentionally built through hiring for attitude, energy, and a genuine desire to make customers feel valued. And when paired with consistent training, your business can turn everyday interactions into meaningful connections that boost memberships, referrals, and long-term loyalty. Learn some of the ways you can start doing this.
