In the competitive world of wellness and beauty services, one of the most significant challenges businesses face is keeping appointment books full and clients coming back for regular treatments.
In today's competitive spa and wellness industry, the front desk is more than just the first point of contact; it's a vital component of the sales engine that keeps the business thriving.
Most spa and wellness owners know sales training is important—but the way it’s delivered often sets their team up for failure. The typical approach? Bring in a consultant once a year for a big “sales day,” hand out a binder of scripts, and expect lasting change.
For employees who entered the spa and wellness field to help people relax and feel better, the idea of “selling” can feel like the opposite of what they signed up for.