Most spa and wellness owners know sales training is important—but the way it’s delivered often sets their team up for failure. The typical approach? Bring in a consultant once a year for a big “sales day,” hand out a binder of scripts, and expect lasting change.
For employees who entered the spa and wellness field to help people relax and feel better, the idea of “selling” can feel like the opposite of what they signed up for.
Your front desk team is the heartbeat of your spa. They greet clients, answer phones, schedule appointments, and handle everything from billing questions to late arrivals. Yet when it comes to membership sales— many front desk employees feel unprepared, unsupported, and overwhelmed.
The real reasons behind the common membership sales objection, “Let me think about it,” and offers practical, empathy-driven strategies for overcoming it. By understanding what’s truly holding potential members back, spa owners and sales teams can build trust, personalize their approach, and increase conversions.