The Blog
From Receptionist to Revenue Engine: Training Your Front Desk to Sell with Confidence
by: Laurie FriesPublished on: 19/01/2026In today's competitive spa and wellness industry, the front desk is more than just the first point of contact; it's a vital component of the sales engine that keeps the business thriving.
Beyond the Semi-Annual Corporate Visit: Digital Training That Actually Sticks
by: Laurie FriesPublished on: 08/12/2025Most spa and wellness owners know sales training is important—but the way it’s delivered often sets their team up for failure. The typical approach? Bring in a consultant once a year for a big “sales day,” hand out a binder of scripts, and expect lasting change.
What Your Front Desk Staff Wishes You’d Teach Them About Membership Sales
by: Laurie FriesPublished on: 17/11/2025Your front desk team is the heartbeat of your spa. They greet clients, answer phones, schedule appointments, and handle everything from billing questions to late arrivals. Yet when it comes to membership sales— many front desk employees feel unprepared, unsupported, and overwhelmed.
Great Teams Don’t Happen by Accident — They’re Built with Intentionst
by: Laurie FriesPublished on: 01/07/2025Strong front desk and sales teams don’t happen by chance—they’re intentionally built through hiring for attitude, energy, and a genuine desire to make customers feel valued. And when paired with consistent training, your business can turn everyday interactions into meaningful connections that boost memberships, referrals, and long-term loyalty. Learn some of the ways you can start doing this.
