The Blog
Beyond the Semi-Annual Corporate Visit: Digital Training That Actually Sticks
By: Laurie Fries Published on: 08/12/2025Most spa and wellness owners know sales training is important—but the way it’s delivered often sets their team up for failure. The typical approach? Bring in a consultant once a year for a big “sales day,” hand out a binder of scripts, and expect lasting change.
What Your Front Desk Staff Wishes You’d Teach Them About Membership Sales
By: Laurie Fries Published on: 17/11/2025Your front desk team is the heartbeat of your spa. They greet clients, answer phones, schedule appointments, and handle everything from billing questions to late arrivals. Yet when it comes to membership sales— many front desk employees feel unprepared, unsupported, and overwhelmed.
Great Teams Don’t Happen by Accident — They’re Built with Intentionst
By: Laurie Fries Published on: 01/07/2025Strong front desk and sales teams don’t happen by chance—they’re intentionally built through hiring for attitude, energy, and a genuine desire to make customers feel valued. And when paired with consistent training, your business can turn everyday interactions into meaningful connections that boost memberships, referrals, and long-term loyalty. Learn some of the ways you can start doing this.
6 Reasons People Cancel Their Memberships (And How to Prevent It)
By: Laurie Fries Published on: 26/05/2025Here are the six most common reasons clients cancel their memberships in spas, salons, and med spas and the practical, proven solutions to prevent it: personal connection, consistent service, and front desk training to boost retention and build long-term client loyalty.
